Nandamuri Balakrishna's new film was formally launched on Dussera. The film's muhurtham shot was held at State Art Gallery, Hyderabad in a lowkey profile. The film produced by S. Krishna Prasad (of Aditya 369 fame) introduces Mahadev, Rajamouli's former associate, as director. The muhurtham scene was shot on Balakrishna and Priyamani.
Venkatesh clapped for it while, K. Raghavendra Rao switched on the camera. SS. Rajamouli directed the first shot.
The film has also begun its regular shoot and will continue in Malaysia and Rajahmundry in a nonstop schedule. It has story by Vijayendra Prasad while music is by NBK's favorite Manisharma.
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